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⚡️ Creator Insight of the Week

What We’re Seeing:

One hill I’ll die on: content creators are marketers. Period.

As social platforms evolve, it’s more important than ever to focus on marketing, that’s what separates the pros from the rest. You need to understand who you’re creating for, what their pain points are, and how to tap into that with content that drives your desired outcome — whether that’s selling a product or landing brand deals.

With that said: Instagram is getting intentional about SEO. You’ve probably Googled something and seen relevant Instagram accounts pop up — that’s not a fluke. It has always worked like this, what actually changed is that if you have a professional instagram account, you can choose to appear in search results. Your public posts, reels, videos, carousels, and profiles can appear in Google search results with a switch of a button.

If you focus on the right keywords in your content, it's only a matter of time before tools like ChatGPT, Claude, and others start recommending your content, giving you organic reach beyond the app itself.

Search volume across most search engines (except Reddit) is down by millions. But AI still scrapes these sources.

Let’s make sure your content is optimized for search!

⚙️ AI x Creators

• @blackgirlrebirth dropped an AI-generated product commercial — and it’s scary good.

🧰 Creator Tools

• TikTok Bulletin Boards – TikTok’s version of Instagram Broadcast Channels just launched. Brands and creators can invite followers to get exclusive content and updates in a private, focused space.

• Whop - Post content and get paid for the views you generate

📎 ICYMI

Don’t sleep on Facebook! Instead of complaining about low reach on Instagram or TikTok’s algorithm, diversify. Post your existing content on Facebook. Check out their content monetization program, we don’t know how long it’ll last.

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