We study what’s working for thousands of creators so you don’t have to. Insights, data, and strategies in about a minute.

🧠 Word count: 282

⏱️ Read time: 1 min 33s

⚡️ Creator Insight of the Week

| “You’re not just a creator, you’re a marketer. Own it.”

What We’re Seeing:

Brands are asking for clear proof that you’re worth their investment. They want to see engagement rates, numbers that show you’ll drive results. This means you need to get savvy with tools to track your impact, ensuring you land those deals. Follower count? Irrelevant. It’s about reach, engagement, and targeting. UGC creators with 2K followers are landing $500+ deals by understanding their data. Know your numbers, or you’re leaving money on the table.

Try This:

• Track Links: Use TikTok Creator Dashboard or Instagram Insights to measure views, likes, and link clicks. Aim for a ~3% engagement rate to impress brands.

• Linktree + UTM: Set up Linktree to create a page with multiple links, each tagged with UTM parameters (e.g., brand.com/?utm_source=tiktok&utm_campaign=creatorevo_may2025).

• Bitly for Clicks: Use a link shortener like Bitly to create trackable links (e.g., bit.ly/CreatorEVOXBrand). Customize links for each campaign (e.g., bit.ly/CreatorEVOGlossier).

🧬 AI x Creators

Create once and have content forever. Creators are using Synthesia to record themselves and put out endless videos.

🧰 Creator Tools

Whop - Post content and get paid for the views you generate

📎 ICYMI

• 📄 UGC Rate Calculator – Get an idea of what to charge brands

• 🧠 2025 Influencer Marketing Report - The state of the creator economy

📣 Share CreatorEvo

• Was this email forwarded to you? Sign up here.

• Got questions? Just reply — we read every email